Use Quality Backlinks To Skyrocket Your Search Engine Rankings

Use Quality Backlinks To Skyrocket Your Search Engine Rankings

It is now accepted wisdom that SEO, or Search Engine Optimization to give it its full and glorious title, is all about off page optimization. About 80% in fact. What does all that mean?

Well, basically it means that Google really judges your site, less by what is actually on the page, but more from what sites are linking to you. It is those inbound links that are all so important.

Of course, unique keyword focused content on your page is important, but ‘tweaks’ on YOUR site will not make much difference. So, inbound links are an important part of the equation. Got that? Good. But one word of warning, well, two actually.

There are ways to get tens of thousands of inbound links, literally overnight. Google will probably discount these or even worse, penalize your site if it thinks you are trying to ‘spam’ the index. Best to play it safe and do it all nice and legal.

My other tip is to make sure that you vary the wording of your inbound links. you don’t want every one named ‘TARGET KEYWORD’ and nothing else. It’s not natural and Google will see it as such. So, with those two pearls of wisdom firmly planted away, here are my top SEO Secrets of gaining inbound links, with your various keyword targeted hyperlinks:

1. Write articles and submit to the likes of Ezine Articles. These people here will get your article distributed to most of the main article directories. In the resource box you can have 2 or 3 keyword links. Other sites will go on to publish these articles and before you know it, you will have links coming from all over the web, from, importantly, theme related web-sites.

2. Blog and blog often. In your blog articles, insert hyper-linked keywords to your target page. Then publish a RSS feed and make sure you publish that in as many places as you can find. Feedagg is a good place to start. Again, same principle, other blogs will pick up your RSS feed and publish.

3. Directory Submissions – To be honest, I wouldn’t spend a lot of time on this but it’s still a fairly quick way to get a few links out there. I don’t think Google places a massive importance on directory links and I certainly wouldn’t pay for a listing, unless I was in a very tight niche and I knew that the directory could provide traffic and not just the link. I do use a directory submission service myself and I can vouch for them, they are pretty reliable. They also have a few other worthwhile offers.

4. Social Bookmarking – Yes I know it’s a lot of work but Google likes social bookmarking sites. If Google likes them, so do we. Start off at socialmarker and then Digg from there. If you want to get serious then I suggest you use some sort of automated bookmarking solution, these are the people I use and they are the best in the business.

Submit your content Every Day to 25 social bookmarking sites, all on unique C class IPs... FREE.

5. Forum Posting – Don’t underestimate the power of this one. You can get a great return on investment, especially if you post in relevant and on topic forums. If you spice up your forum signature with an enticing offer, then not only will you gain inbound links, you will also score quite a few interested visitors.

6. Fruity Plugins – This is just one of those ‘must haves’ you should have on your WordPress blog. How the system works is that your visitors automatically generate inbound links and unique content for you. Incredible, but true. The more visitors you have, the more inbound links and content you receive. Then those links and content go on to get your more visitors who then…I think you get the idea…

7. Videos – Create a video, post it to as many video directories as you can. Don’t forget to include a hyperlink to your site in the description and the video itself, preferably throughout. Google loves video. The only downside is that video submission can take forever. These people solve that.

So, there you have it. Of course, there are many other ways to get inbound links, but these 7 are definitely my favorites and if you follow the steps correctly, you will surely find great results.

Here’s a quick and easy way to build hundreds of backlinks to any page every month. Click here to learn more.

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Top 10 Reasons to Have an Ezine

Top 10 Reasons to Have an Ezine

  1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
  2. Build a relationship with the people on your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
  3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
  4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
  5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
    • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
    • If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.
  6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
  7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
  8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!
  9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
  10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

 



How To Get The Most Seo And Web Traffic Benefits From Blogging

indexThe best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.

However, with a basic, solid web page the process maybe much more difficult and slower. How do you get people to link to you?

The best way is to empty your wallet! Ok, just kidding, but first we will learn how easy that is.

For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget, and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all.

Pay per click is another great option for spending all your money. This will bring you visitors for sure and you’ll know how much each one costs. That’s it. There is no long term benefit. The ads show for only as long as you pay for them. When your money isn’t on the table, you don’t exist!

You can buy links all over the place and again this may end up costing you a pretty penny, you may or may not get suitable results but when you stop paying the results (good or bad) stop. You gain nothing for the future.

Now blogs are a great way to get visitors and develop a long term return. Blog posts tend to stick around for a long time. The trick here is to get people to blog about your website without forking over a bundle of your hard earned cash.

A great idea is to become a guest blogger. This would be where you write blog posts for other people’s blogs. Read your links on someone else’s website for free!

This puts you in the drivers seat for a couple of reasons. First you have control over exactly what is said. Secondly, if you do a good job you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.

The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous and relevant to the topic of the blog (and your website). Of course they should have a link to your website. Don’t over do the linking. Don’t make it sound like an advertisement or something you just cut and pasted from your website.

A few minutes to compose a couple of well thought out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.

This may well be your most effective way to developing quality web traffic and enhancing your the SEO for your website(s).

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