Innovative Ideas For Email Marketing

Innovative Ideas For Email Marketing

As you collect leads with your autoresponder, you will get an e-mail digest of everyone’s e-mail addresses that requests information from your autoresponder. This is what it known as a warm list. They were/are interested in your product, but they haven’t made a decision. At the very least, they are now a “targeted email address”. Your autoresponder will do its job, but a majority of these prospects won’t do anything. However, they ARE interested, but you haven’t shown them yet WHY they need to buy from you.

Do you think autoresponders  are just emails? The reality is that your Autoresponders are versatile programs that do so much more than that!

Here are some innovative ideas that you can do to increase the success rate from your autoresponder.

1. First of all, you will fine-tune your “outgoing” message from your autoresponder from time to time. Remember this as you are implementing the suggestions below, and you will know what will need to be changed.

2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic. “Reward” them, with better quality items if they respond to your emails.

4. Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better. Using this to find your “typical” client is one of the things that will help you when you “fine tune” your outgoing message.

5. Instead of answering every customer question that’s e-mailed to you, publish ” Frequently Asked Questions” in autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements in autoresponder format if you don’t have the room in your ad copy. It’s more effective to include all of them.

7. You could publish your entire web site in autoresponder format. Sometimes visitors don’t have enough time read your entire site. They could print it out and read it offline.

8. You could offer your ebook in autoresponder format. Your visitors won’t have to download it or have the software to read it right away.

9. You could publish the terms and conditions of your business transactions in autoresponder format. This could include return policies, purchases, refunds etc.

10. On a regular basis, “re-invite” them to purchase. Use testimonials, or “case studies” of other clients that you can use to show them that others are happy with your products or service



Top 10 Reasons to Have an Ezine

Top 10 Reasons to Have an Ezine

  1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
  2. Build a relationship with the people on your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
  3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
  4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
  5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
    • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
    • If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.
  6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
  7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
  8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!
  9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
  10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

 



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