Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List

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We’ve all heard it that in order to stay in business online you need to build a Targeted ‘Opt-In’ list.

Well… I truly have to agree with that simply because this is where you’ll always have a consistent source of FREE Targeted traffic (also referred to as ‘Sticky Traffic’) to promote your offers or related information for years to come.

It just makes sense, wouldn’t you say?

And, we all know that ‘Email’ is where the $MONEY$ is truly made when it comes to marketing your business online because it gives You the ability to Follow-Up your potential customers until they decide to buy from You.

But, the problem that usually takes place is that people don’t know where to start when it comes to building their own targeted Opt-In list.

Now, for those of you that are new to Internet marketing and don’t know what a ‘Opt-In’ list is, here’s a quick definition:

An ‘Opt-In’ list is simply a database of people’s Names and Email Addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in.

Notice how I said, “giving that list owner permission to send them email”.

When they subscribe to your Opt-In list they are giving You permission to send them offers or related information on the topic they are interested in, this is known as ‘Permission Email Marketing’.

This is the ABSOLUTE safest form of email marketing where You won’t get accused of ‘SPAM’.

This is very important that You understand this from the beginning.

So, now that you have a clear idea in your mind of what an Opt-In list is and how it will benefit You and your business, I guess it’s time to share with you the simple ‘Ten Step Process’ that I have put together for you on How-To build your own targeted Opt-In list that you can email your offers to at any given time for $Profit$.

Step #1. Pick your Target market or Niche.

This is a very important step because this is where you need to figure out who your target market is going to be for the Product or Service you are going to offer.

So, for example, if I was interested in selling a book related to Internet Marketing, well then, my target market would be Internet Marketing related.

Step #2. Can your Target market or Niche be reached online?

This step is where you need to do a little research on whether or not your particular target market can be reached online.

In order to do this you need to do some keyword research using keywords related to your target market.

Simply go to google and type in the keywords related to your target market.

This will give you a detailed history of how many searches have been made in the last 30 days on the keywords related to your target market.

As a general rule, if your targeted keywords aren’t pulling in 15,000 or more searches per month, then this is a market I wouldn’t pursue simply because there isn’t much demand for it.

Step #3. Are they making money in this Niche?

This is where you need to do some research on your competition to see if people are spending any money in this Niche.

You can do this by going to Google AdWords and typing in your targeted keywords related to your Niche in the form provided.

This will give you a list of search results.

Those results are your competition, but even more important, to the right you’ll notice little ads.

These are paid ads offered through Google AdWords.

This means that somebody is willing to pay to advertise and is paying attention to this particular Niche and must be making money if they’re willing to pay for advertising.

That’s good news for you.

Step #4. Use Forums to find your Target markets problems.

Forums are a great place to find out exactly what your potential customers’ TOP problems are by simply scanning their posts and looking for the most common threads.

By doing this you’ll be able to know right away what your target market’s TOP problems are and how you can help solve their problem.

To find Forums related to your Niche simply visit Google and type in your targeted keywords with ‘+ forums’ after your keyword.(ex. internet marketing + forums)

Step #5. What’s keeping them from getting what they want?

This is where you have to figure out what’s keeping them from getting what they want in order to fix the problems they are dealing with, meaning, this is where you need to work with them to find a solution to their problems.

Whether it’s a Product they need or a Service of some sort.

Step #6. What can you offer them to solve their problems?

This is where the money is being spent.

Now, the only thing you need in order to receive your share of the revenue is a Product or Service that will solve your potential customers problem.

If you don’t have a Product or Service of your own don’t get discouraged.

Find products or services that You can become an affiliate for and that will pay you a commission for every sale you make by simply referring your traffic to their website.

Step #7. Set-Up a simple direct response mini-site.

Here is where you Set-Up your lead generating website with a Follow-Up System that your potential customers will come to and Opt-In to your list to start receiving offers or related information on the topic or problem they are having.

If you don’t know how to build your own website you can always hire someone to do it for you by going to…

Step #8. Get an Auto-Responder account.

This is where you’ll be laying the foundation down for your list.

You MUST have an Auto-Responder account Set-Up before you make your mini-site go live because this is where your potential customers are going to come and submit their Name and Email Address so that you can start building a list to send your offers or related information to.

So, do not miss this important step.

Step #9. You need to figure out what ‘Bait’ to use.

What I mean by ‘Bait’ is… what are you going to offer them for FREE to get them to subscribe to your Opt-In list.

Here are some examples of what you can use as ‘Bait’: ebooks, special reports, mini-courses, coupons, etc.

These are the most common. It really depends on who you are targeting, so be creative.

Step #10. Reach out to your target market.

This is the part where you send traffic to your website in order to get subscribers.

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There are various other methods. I’m going to mention only two methods.

These methods are the most POWERFUL and for good reason, they work.

The first method is Writing Articles.

By Writing Articles you are showing your target market that You are someone who knows how to help solve their problem and may have a possible solution for them.

This is the quickest way to build INSTANT credibility in your Niche.

The second method is to send targeted traffic to your mini-site through Pay-Per-Click search engines.

Pay-Per-Click search engines are where you bid on the keywords terms related to your target market and are listed according to the highest bid for that keyword term.

By using PPC search engines, it will get you in front of your target market Instantly.

Writing articles gives you INSTANT credibility and will put you in front of thousands of readers, and Pay-Per-Click search engines send you HIGHLY targeted traffic to your website within minutes depending on which PPC search engine you are using.

The More traffic you send to your website, the More subscribers you’ll receive.

It’s simply a numbers game.

Well… there you have it, “10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List”.

Now… it’s up to you to take the necessary action in order to get started with your own targeted Opt-In list.

If you are already have an existing web business online simply implement the steps outlined above to your existing website.

These are the 10 basic steps required in order to get your Opt-In list building started in the right direction.

Simply follow them and you’ll be on your way to receiving your first subscriber in No Time.

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Grass Hopper It’s Your Fault Your Internet Marketing Business Is Not Working

two-striped grasshopperOk, You have heard of 1000’s of people making money on the Internet, the so called “Gurus” are telling you, do this, do that, programmers are saying use this script and that script and webmasters are luring you into their E-zines, teasing you with a bit of information, bit of the truth, only to sell you more products.

MLM companies got hold of your email address and they are sending you emails to join their downlines, others are telling you forget all that and use Adwords or Adsense.

Hey what about the Blog Brothers who wanted you to cash in on the blog industry? RSSfeeders? Ipodcasters? Membership sites ? And the list goes on……..

Hey this stuff costs money, only if you have a money tree in your back garden, giving you more money every morning you visit it, you would have bought them all. But that’s not real, nobody has a money tree in their back garden, if you disagree please let me know where I can find one ?

The reality is different, newbies come in with brand spanking new credit card, fuelled with the hype, by the time they are done with internet marketing they are drained of energy, lost faith in themselves because their credit card is maxed up. They are now thinking that they have been lied to, all they see in their paypal or stormPay account is zeros without any of the following numbers in front of those 0’s 1-9. It’s not just their card that is maxed up but their hard drives as well, It is full of ebooks and software. But this doesn’t mean that they have read or used all the software they have. The reason they kept buying this stuff is simply because they are looking for a magic bullet product. The ideal product that would read itself or install itself, market and collect money for them while they are watching.

Now let me ask you…

How many ebooks do you have stored and still zipped in your hard drive? How many of those have you read in percentage? 2%, 10%, 50%, 90% or 100%? Even if you do read 2% you would notice that some are very informative where the author went through a lot of details to make his point across. Some just tell you what you already know. Others don’t say anything at all, their ebooks are full of affiliate links to make more money of you.

Yet everyone claims to make a lot of money on the internet and here you are sitting duck, frustrated, don’t know what to do, so many projects to do and you don’t have time, your day job, your family, your spouse is begging to you give up,  you can’t focus and all this adds up to your stress of not making a dime. The budget is very limited and no where to go, confused you jump from business opportunity to biz Op, from a new program to another but yet no money is coming in. You have just invested $97 on a product in the hope that you would resell it and make more money, now you just want to break even, but you can’t even do that because someone else is selling it for nickel on Ebay.

How do I know all this, well guess what? This is how I was. My head was spinning, I had a gamblers syndrome, when I wanted to throw in the towel I sold something which gave me hope to stay on. In short I was grasshopper, and if you are feeling this way right now, you are a grasshopper too! I should have formulated the Grasshoppers foundation, because I know now that there are more people like me.

But have you ever thought why none of those opportunities are working for you? Well, here’s my take:

1. First you need to be focused

2. Second you must have a goal, and

3. Third, drop the idea that you want to make quick money – do not try to run before you can walk.

You want to compete with the big guys without knowing how?

Look at the big boys, don’t you think that they know all this, yet you see them specializing in one thing or most two. Either e-zines or blogs, or both. Ebay or adsense, or adwords. They master one thing before they go on to another, if they ever do. Specializing is the key? Why? The answer is focus.  Did you know that a laser beam can cut metal, but your house light couldn’t cut through a feather. Why? The answer again is focus. The laser beam is focused light, concentrated light. When you focus your thoughts on one thing and you put your heart and soul into it, there is no way that it shouldn’t work unless you sabotage your own success.

But for now here are the guidelines you need to follow:
Set a goal “What do you really want out of this?”
if it is money, set exactly how much and when.
Use the method “As if?” How would you feel if you have already achieved your goal?
And use that feeling, anchor it and carry it with you.
Focus on one subject and learn as much as possible about it.

Apply what you have learned, write about what you have learned. Have this in mind:
Internet is an ever changing place, and what makes sense yesterday may not today. So try to experiment with new ideas, you have nothing to lose.
If you do have customers, be honest with them and treat them with respect, don’t lie to them and don’t insult their intelligence.
Set your mind for success, believe you will succeed. Feel success, think of what you really want, and ignore the little voices that distract you to think of what you don’t want. One booster of this technique is being grateful, be grateful for being alive, grateful for your health, (no matter how you feel, there is someone, somewhere who feels worse), grateful for your family, for the knowledge you have, for the opportunities, etc..

Affirmations of gratefulness are the key to success, because when you are grateful you are sending a message to the universe, God, whatever you believe in that you don’t lack anything, and for some weird reason, you will get what you are grateful for. Love yourself for who you are.

Remember: You are unique in this universe, even if you have an identical twin you are still unique, you should celebrate that uniqueness and finally, associate yourself with successful people.

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